A modern family business with over 30 years of experience in bespoke jewellery.

A young Peter meeting Princess Margaret

Bespoke Jewellery Design
We are a family business with deep roots in traditional craftsmanship. The Baxter father and son team combine experience and traditions with fresh, contemporary design to create stunning pieces of jewellery.
Peter Baxter is a specialist bespoke jeweller with over 30 years of experience creating a vast range of jewellery, with commissions for people such as Tina Turner and members of the Royal family. In 1988 Peter was granted Freemanship of the City of London and made a member of the Worshipful Company of Goldsmiths. His vast knowledge of gemstones and precious metals will ensure your bespoke piece of jewellery is exactly what you envisaged – and more!


His son, Daniel, recently finished his five-year apprenticeship to become a Master Jeweller of the Guild of City of London. Daniel has jewellery design in his blood and brings a fresh, new perspective to the family business. His innovative and contemporary designs combined with traditional expertise will help bring your vision of the perfect piece of jewellery to life.


We provide a very personal service. When you come to us you will talk to Daniel or Peter about your design ideas and they will be the ones crafting your jewellery. Whether you are looking for a traditional or contemporary design, the Baxter team will create a stunning piece of jewellery that is perfectly suited to your personality and style.


We will work to any budget so please get in touch with your requirements. We pride ourselves on our craftsmanship and give every piece of jewellery the same attention to detail.


Because we deal directly with our clients without shop assistants or store managers and because we make all our jewellery in our Bond Street workshop, we are able to produce high quality yet affordable bespoke jewellery.


Creating your own bespoke piece of jewellery is a very personal journey. The beauty of dealing directly with the people who make your engagement ring, necklace or earrings is that we will create a piece that reflects your style and personality.


Please make an appointment to come and see us to talk through your budget and what you envisage your piece of jewellery to look like.


The jewellery design process:
We will have an initial consultation about what you would like, looking at pictures and any inspiration you bring along. If you’re not quite sure what you want that’s ok too, we will be able to suggest designs to complement your style, be it traditional or modern. We are happy to talk through exactly what you would like to ensure you end up with a piece of bespoke jewellery that is more beautiful than you imagined, and completely individual.


A drawing of your commission will be made for you to approve. The best part is deciding what gems you would like, have a look at our diamonds and precious stones and pick the one you want! A final design will then be agreed and within 4-6 weeks your bespoke piece of jewellery will be delivered. You can also come in and see your jewellery in the process of being made.


The beauty of doing it this way is that you engage with the person who makes your jewellery – it’s personal!